2011年腾讯智慧峰会嘉宾简介
Jesse Goranson
尼尔森公司大中华区媒介与电信研究高级副总裁
Jesse Goranson为尼尔森公司高级副总裁，常驻大中华区上海办公室。
目前，Jesse全面负责尼尔森大中华区与“消费者在看什么”相关的所有项目，包括尼尔森在电视，网络，手机领域的受众测量和广告效果，以及社交媒体影响力研究。他自2007年加入尼尔森公司，主导尼尔森公司在网络与移动通讯业务的创新工作，并且推动尼尔森公司与谷歌Google、雅虎Yahoo、微软Microsoft、Facebook与Twitter的合作。Jesse是尼尔森公司在社交媒体和跨媒体研究领域的权威专家。
Jesse曾经是Telephia的创业先锋之一。目前，该公司已经发展成为全球最大的专注于移动通讯的研究公司。Jesse在Telephia负责全球的销售、营销、业务发展与研究。
Jesse 也频繁应邀在主要数字媒体论坛进行演说，最近参加的论坛包括AdTech, ThinkMobile, Digital Hollywood, DMA, CTIA 和 GSMA 论坛.
在此之前，Jesse任职于总部位于以色列的实时通讯初创企业Hypernix公司，并领导其在美国的业务发展与经营工作。他在策略顾问上也有8年的经验，包括Gemini Consulting，Ernst and Young，负责服务欧洲、亚洲与美国客户。Jesse在美国麻省理工学院的斯隆管理学院分别取得运作研究硕士学位以及管理学学士学位。
Jesse Goranson
Senior Vice President, Media and Telecom, The Nielsen Company,Greater China
Jesse Goranson is Senior Vice President for The Nielsen Company, based in Nielsen’s Shanghai office.Jesse is responsible for Nielsen’s Watch business in Greater China, covering Nielsen’s audience measurement and advertising effectiveness businesses across TV, online, and mobile, as well as our efforts in social media. Jesse has been with Nielsen since early 2007, most recently leading Nielsen’s online and mobile innovation work, as well as Nielsen’s partnerships with Facebook, Google, Yahoo, Microsoft, and Twitter. Jesse is one of Nielsen’s leading experts on Social Media and Cross-Media research.
Previously, Jesse was an early executive at Telephia, which grew to be the largest mobile-specific research company. At Telephia, Jesse was responsible for sales, marketing, business development, and research at the company globally.
Jesse has been a frequent speaker at digital conferences including most recently AdTech, ThinkMobile, Digital Hollywood, DMA, CTIA and GSMA events.
Previously, Jesse headed the business development and US operations of Hypernix, an instant messaging startup based in Israel.He also spent eight years as a strategy consultant, first at Gemini Consulting, then at Ernst and Young, working with clients in Europe, Asia, and the Americas. Jesse has a Masters in Operations Research from M.I.T#s Sloan School, and a Bachelors of Management Science also from M.I.T.#s Sloan School.
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